Our Story

​Every story starts with an idea, but it is the characters that move this idea forward."
​-Michael Scott

1893
Discovery of Moissanite

Henri Moissan discovered crystals of Silicon Carbide in a meteorite crater in Arizona. The mineral was named Moissanite in honour of Henri Moissan.

1930
Diamond monopolized by De' Beers

De’ Beers monopolized the diamond trade, and coined the “A diamond is forever” marketing campaign, fueling a global craze in diamonds.

1960
Moissanite production started

The first lab grown moissanite was synthesized by Edward Acheson. Subsequently, Silicon Carbide coatings has been used in heavy industries, such as drilling and power-tooling to replace diamond coating.

1990
Rise of the Blood Diamond

Global violence linked to diamond extraction was on the rise, and the term “Blood diamond” was introduced.

2000
Global Awareness

The Western market realized the truth behind the diamond trade, Moissanite starts to gain popularity as the best diamond alternative due to its brilliance and durability.

2018
Our Humble Beginning

Lee Heng Jewellers & Goldsmiths, a local jeweller decided to bring Moissanite into the Asian market by launching Moissanite Malaysia online.

2019
Moissanite Malaysia

Moissanite Malaysia Sdn. Bhd. was incorporated, continuing to provide customers with the best experience by creating a unique user experience of bespoke jewellery design.

2020

Spent over
hours of design and production
We have served over
customers
With customers from
Different countries

2020
Moissanite Malaysia@Arcoris

Moissanite Malaysia Sdn. Bhd. started operating physically at Arcoris Mont Kiara, marking another great milestone for the company. The company stood strong amidst the COVID-19 pandemic, as consumers came to realize the value of Moissanite over Diamond during difficult times. 

Milestones Achieved

Partnership With AsahiLove

In December 2019, we've negotiated a partnership with ASAHI LOVE in Kuching Sarawak to be our distributor and appointed dealer in Kuching. Thus, expanded our market presence beyond Kuala Lumpur, Johor Bahru and Singapore. We will be looking to engage even more partners to provide customized jewellery to all!

Shortlisted - Allianz BizSmart Challenge

Earlier this year, our team was shortlisted for the Alliance BizSmart Challenge! It was such a great honour for an early stage startup like us to be able to meet veterans in the challenge. Although our team didn't manage to get into the finals, we've learnt a lot from the judges and other fellow participants!

OUR MISSION

To be the #1 trusted source of Moissanite for Malaysia and the rest of South East Asia.

​Copyright 2019 Moissanite Malaysia Sdn. Bhd. (Company No. 201901010165)